Hula Hops
Branding / Identity
About

Hula Hops is a Hawaiian-based hop yard and brewery. To ensure a lively and flavorful beer, everything they grow stems from rich volcanic soil. Alongside great growing great hops, they do their best to brew great Hawaiian values into every bottle.

Approach

We wanted to emphasize the Hula Hops’ cultural pride so we chose to have it shine above all else. The top half of the logo is a hula girl. She is the main focus of our logo and shows off the Hawaiin culture the Hula Hops brand strives to maintain. The bottom half is a hops flower and it is meant to show the main ingredient in the Hula Hops beer. By doing this our logo works to combine both the brand’s Hawaiian culture and homegrown hops in one fluid visual.