San Antonio Botanical Garden Rebrand
Branding / Identity / Publication
About

Since 1980, the San Antonio Botanical Garden has been a local treasure. Its 38 acres serve as host to plants from around the world, including 13 endangered and rare species. They also exhibit works of art from both local and foreign artists throughout their grounds. Through this, they showcase both the natural and man-made beauties of the world. The San Antonio Botanical Garden works to inspire and educate people on the importance of nature in hopes of sparking a connection for many generations to come.

Approach

We wanted to emphasize the positive impact that the Botanical Gardens has had on the San Antonio area by bringing the Alamo and nature into a harmonious logo that set the tone throughout the brand. An Earthy color palette was created to keep the natural feel of the gardens along with a strong typeface to keep it grounded. Everything from stationery and magazine publications, to websites and gift store merchandise, has been altered to match the branding system.
Original
Redesign